I leave Pensacola, Florida, today. Given that this is my last blog from this outpost I thought I’d reflect on a Pensacola institution, Joe Patti’s Seafood. Joe Patti’s is a seafood emporium offering dock-fresh fish at wholesale prices to the public since 1931. It started on the front porch of the Patti home. The business […]
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My wife and I are currently spending time in Pensacola, Florida, on the beautiful Gulf of Mexico. The sun is hot, even though it’s winter. The sands are white. And, while the sea is majestic, it can be quite treacherous at this time of year. When we walk along the beach following dinner, I contemplate […]
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Today marks our 49th-wedding anniversary. My wife and I are celebrating it here in Pensacola, Florida. We were married at the chapel on the Naval Air Station, where I served. The Navy granted me two days, during the three-day President’s Day holiday weekend to get married. (As the saying goes, if they wanted me to […]
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“Twitter keeps losing monthly users, so it’s going to stop sharing how many.” “Twitter’s monthly user count has fallen for three quarters in a row…announced in Twitter’s latest earnings, where the company disclosed it had lost another 5 million monthly users during the final few months of 2018.” –THE VERGE, February 7, 2019 We’re once […]
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Going back, way back in time, when I was an elementary school student, we referred to our classmates (and adults) who were really, really smart as “eggheads.” Irwin Chimerin, our PS 163 class valedictorian (1960), was an egghead. Einstein was an egghead. I’m an egghead too, but not because I’m particularly smart. I’m a different […]
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What do you know about Ralph Lauren? Do you know he’s an iconic American fashion designer? Certainly. Do you know that his birth name is Ralph Lifshitz? Probably not. Do you know that he’s built a multi-billion-dollar global company? Maybe – Maybe not. What’s there to know? Ralph Lauren, the man and the brand, is […]
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I’m a career marketer. I’ve been at it for more than 45-years. During this time, I have held every position in marketing and handled every kind of marketing situation. So, one might say I know something about marketing. At the start of my career, my birth family and childhood friends would ask, “Richie, what do […]
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Super Bowl LIII is now ancient history. The winner is … No, we’re not referring to the game but the event’s advertisers. If you’re one of the advertisers, you want to know if your commercial scored with consumers. If you were not an advertiser in this sports adstravaganza, you, as a marketer, are undoubtedly involved in […]
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Following the football during Sunday’s big game will help you track your team’s progress down the field, into the end zone, and through the uprights for a score. But, if you want to see who’s scoring with advertising, in the grandest adstravaganza of the year, where each :30-second spot costs >$5-million just for the air […]
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Coach – a vehicle for transporting people to a place they cannot reach on their own. When it comes to providing direction to agency creatives, or anyone whose work you are invited to assess and contribute to, it is far better to coach than evaluate. Evaluation is about identifying what’s wrong with the work whereas […]
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