Hi all. I’m not publishing a new Marketing Matters article. Instead, I’m urging you to read Monday’s DISPATCHES’ article, ESTABLISH A BRAND PERFORMANCE DASHBOARD FOR MARKETING SUCCESS, if you haven’t done so already. It’s critically important to making your marketing matter more.
It shares an instrument panel to create a dashboard to track brand health and performance. It gets at those causal factors that drive sales and market share. If you don’t have a dashboard with these instruments then, quite frankly, you and your brand are flying blind.
You can find the article here: http://bdn-intl.com/establish-a-brand-performance-dashboard-for-marketing-success
I hope this will lead you to create a dashboard that enables you to plot and track your brand’s course to success.
Peace and best wishes,