THE (CURRENT) STATE OF ADVERTISING

This video is a continuation of my discussion with Bill Weintraub, former CMO of Kellogg’s, Tropicana, and Coors, regarding advertising. This is Part 2. It addresses our perceptions of “the current state of advertising” and some of the many factors contributing to it. See it here: “NINETY-NINE PERCENT OF ADVERTISING DOESN’T SELL MUCH OF ANYTHING.” David […]

Read More

PROFIT IS NOT EVIL

Unfortunately, many believe profit is evil. Profit is no more evil than pursuing advanced education or consuming more organic foods. These deal with promoting advancements—the enterprise, careers, and contribution to society, overall health, and well-being. We should and must strive for profit to build and maintain a business. Profit goes beyond rewarding investors. It provides […]

Read More

AVOIDING ERRORS THAT COULD BRING YOUR BRAND DOWN

Let’s reflect upon and talk about the king’s recent misstep. No, I’m not singling out any one monarch of a specific country. Au contraire, I’m referring to the self-proclaimed king of, all things, the hamburger. This article is about Burger King. I come not to condemn nor bury the Burger King. Many are leading this […]

Read More

The Purpose of Advertising – Summary

This video summarizes the key points from my discussion with Former CMO for Coors and current Instructor of Advertising at the University of Colorado, Bill Weintraub, on the purpose of advertising. Click the play button below to view the summary video. If you want to view the original discussion in its entirety, go to: https://www.youtube.com/watch?v=sb8EI4g4Oyg&t=9s  […]

Read More

The Purpose of Advertising

Here’s a video of the discussion I had with Bill Weintraub, Former CMO for Coors and current Instructor of Advertising at the University of Colorado, Boulder. Bill is a dear friend and colleague. Here, we discuss the purpose of advertising. I hope you find it helpful.

Read More

THE SECRET TO BUILDING SUCCESSFUL BRANDS AND ORGANIZATIONS

Major League Baseball season is about to begin. I’m excited about taking in a few games, here, in Pensacola. It’s not MLB, but MiLB—Minor League Baseball. I will be root, root, rooting for the home team—the Blue Wahoos, a Double-A affiliate of the Miami Marlins.  The upcoming baseball season got me reminiscing of rival MLB […]

Read More

LEARNING FROM ONE WHO’S BEEN THERE AND DONE THAT

I recently finished reading SHOE DOG: A Memoir By The Creator of NIKE. It’s Phil Knight’s memoir of founding and building a mega-business. Revenues for the business in 2020 topped more than $35-billion.  The book chronicles the ups and downs, challenges and successes, of life as an entrepreneur and start-up. It reveals what has made […]

Read More

MY LAST WORD ON SUPER BOWL LV ADVERTISING

Amazon’s Alexa, Bud Light, Hellman’s Mayonnaise, Frito-Lay, Sketchers, Tide, General Motors, Logitech, Square Space are among the many advertisers in Super Bowl LV. What do they have in common? They employed celebrities in their ads. Who? Mathew McConaughey, Mila Kunis, Ashton Kutcher, Cedrick the Entertainer, John Travolta, Michael B. Jordan, Mike Myers, Serena Williams, Will […]

Read More

THE BEST SUPER BOWL LV ADVERTISING?

I’m going to go out on a limb. I’m going to assess the highest-rated Super Bowl LV advertising according to the USA TODAY Ad Meter.  The advertising is for Rocket Mortgage, which aired two 60-second ads featuring comedian Tracy Morgan. This is the first time in 14-years that two ads from the same brand scored […]

Read More

HALL OF SHAME SUPER BOWL LV ADVERTISING

Will Ferrell is one of my favorite comedic actors. I don’t know Kenan Thompson nor Awkwafina. It must be a generational thing. Yet, all three starred in the GM (General Motors) “No Way Norway” 90-second TV spot aired during Super Bowl LV. This ad totally missed the mark. The only mark that counts—generating sales. It’s […]

Read More