Brian Grazer is an Academy Award-winning film producer and business partner of director Ron Howard. Recently, he shared with James Altucher, the host of the podcast bearing his name, the James Altucher Show, how he pitches and prefers to be pitched creative ideas for films. His pitch starts with the question, “Did you know …?” […]
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I recently participated in a Brazilian Jiu-Jitsu seminar. The professor conducting the workshop asked if we knew what the problem is. He answered his question with the remark, “The problem is that you’re fighting the wrong problem.” Ahhhh, that most certainly is a problem. When we try to solve the wrong problem in Jiu-Jitsu, we […]
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My wife took a drive to a local department store in our new locale. She relayed to me that it was rather depressing. It was sparsely stocked and not very well appointed. She really doesn’t care to go back to that store, and it’s unlikely that she will. The store situation is typical of a […]
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No, not to retire! Nor to slow down! In fact, I have a new book which will is scheduled for release very shortly. Instead, the time has come for me to relocate to warmer climes. I’m currently moving from Chicagoland (Kenilworth, Illinois, to be precise) to the Florida panhandle (Pensacola, to be exact). My new BDNI […]
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Sharpen your saw: Increasing your personal productivity, by having a balanced strategy to renew yourself in the four aspects of life: Physical, Social, Mental, and Spiritual.Dr. Stephen R. Covey My wife and I have been sorting our personal and business effects as we prepare for movers to pack up our belongings and take them down to Pensacola, […]
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Cognitive dissonance is not good for your business. It can disrupt a sale or trigger customer dissatisfaction. We need to acknowledge the possibility of cognitive dissonance and take action to avoid it. However, if we want to bolster the impact of our marketing, we need to go beyond merely avoiding cognitive dissonance and strive for […]
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Thinking back to your university marketing classes, you undoubtedly were exposed to the term and concept of “cognitive dissonance.” We, marketers, might define it as psychological discomfort of the target customer brought on by a belief or feeling that undermines the perceived value of a (potential) purchase. It can disrupt a sale or trigger dissatisfaction following […]
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The Business Roundtable has stirred quite the controversy with expanding their scope to serving all stakeholders rather than making shareholders their priority. Those who oppose their “Statement on The Purpose of a Corporation” https://qz.com/work/1690439/new-business-roundtable-statement-on-the-purpose-of-companies/decry that it rejects the long-held theory espoused by the late economist Milton Friedman. He posited that the focus should be on creating […]
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I must admit that I scoff at management declarations that they are going to win in the marketplace through “superior execution.” Even achieving an execution consistent with the strategy is a challenge for most organizations and, when realized, is mediocre at best. There’s an awful lot of slippage between strategy and execution as there can […]
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I caught an episode of “So you think you can dance” on TV the other night. I’m fascinated by what these dancers can do with their bodies and how effortlessly they move through the air. As a martial artist, I envy their body mechanics and incredible athleticism. If only I could move as they do—unfortunately, […]
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