When my eldest granddaughter was a mere child of four years old, she asked my eldest daughter a rather precocious question, “So Aunt Katie, what do you do?” This question is one all of us encounter, particularly when making new acquaintances. I’m still not sure, despite answering this question many times, that my birth family […]
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One of the meanings of the word “reach” is to go beyond limitations or capabilities to achieve a desired goal or destination. It suggests that we must stretch or extend what is expected, perhaps, to go where you had not been able—or others haven’t been able—to go. Therefore, I was dismayed when I came into […]
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Practice management is about building a health care practitioner’s business or in industry parlance “practice.” It’s concerned with growing sales and profits. While not mutually exclusive with providing care for customers, the latter objective can be compromised. This issue was brought home to me recently when my wife related her experience with dealing with the […]
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Is anybody there? Does anybody care? When I moved from Chicagoland to Pensacola, I canceled my AT&T business landline. I now conduct all business from my mobile phone as it is always on my person, and I can be available—regardless of whether I’m in or out of town—when clients wish to speak with me. However, […]
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My business partner, Mike Maloney, and I conducted two workshops in India this month. While we’ve held numerous workshops in India, these two are especially memorable, going well beyond the many who participated—52 in the first and over 100 in the second. For one, our client hosts were very gracious and hospitable, taking charge to […]
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“Become the leader you wish you had.” Simon Sinek All too often, I hear marketers bewail the lack of senior management leadership. Not only do I listen to it, but I also witness it in terms of the shoddy work marketers share with me and my business partner, Mike Maloney. It is further evidenced by […]
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Harking back to my military aviation days some 50 years ago, each flight started with a briefing—what we were going to do and accomplish, and how we were going to go about doing it. Following the flight, we conducted a debrief—what we did correctly, what we failed to do correctly, what went wrong, and what […]
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We’re all familiar with the phrase “s/he has a magnetic personality.” In fact, we, or some people we know, possess such a winning personality. A magnetic personality attracts other people. Like a magnet, it pulls them into that special person’s orbit. Others want to, enjoy, and identify with being in the realm of someone with […]
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A conference call with a client needed to be rescheduled at the moment of the initially planned call. He stated that he was “stuck in a meeting.” It struck me as being mildly amusing. No, not that he couldn’t attend the conference call, but the language he used, “stuck” in a meeting! My mind began […]
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At a recent workshop for a major pharmaceutical company, I shared what, to me, was a troubling finding following a review of the advertising for brands in their therapeutic category. Specifically, the client company’s and competitors’ brand messaging to HCPs (Healthcare Practitioners) and CPs (Consumer Patients) was different! No, not different from one brand to […]
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