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 What Others Say
  Comments From Recent Seminars


The following comments represent a sampling from all recent programs.


  • Overall, I believe that the course was very informative and educational.  The presenters were engaging and entertaining.

  • Great recap of what every successful campaign needs to have.  Presented in an easy to follow, fun format.


  • Training was very applicable and useful in developing strong fundamentals of becoming a “marketect”.
  • The course caused me to “think and question” not just accept things at face value.


  • Like the process and templates; very practical and immediately usable vs. usual B.S.  Good examples of ads to keep it interesting and practical.
  • I thought the material we covered was excellent!  Also found the facilitators were very well informed, strategic thinkers with good coaching skills.


  • Solid process.  Multiple ad examples illustrated points.  Interactive method reinforced.
  • Great learning experience to enhance the position of my brand.
  •  It will provide me with the technical tools to keep the strategic positioning and creative process on track.
  • I wish I took this course 2 years ago!  Thank you for a great course.
  • Having multiple presenters and lots of examples of advertising made the training fly by.  Presenters had a wealth of experience which added credibility to the examples.  Thanks!


  • Helped me understand how to develop a brand from scratch (positioning, creative brief, campaign idea).  Provided me with “tools” to assess creative work in particular spots and journal ads.
  • It will allow me to be more clear and focused when writing my strategy.  But more importantly, the coaching techniques will help me be more effective at work.


  • The principles taught are extremely relevant to my role at work.  My team struggles with positioning, needs and benefits.  The learnings will be valuable for my entire team.
  • I needed a clear framework for developing my brand position and I got it!
  • Energetic experienced-based teaching with humor.  Watch/do principle.  Clear what to do, what not to do communication.  Organized materials – self contained.

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