The following comments represent a sampling from all recent programs.

 

• Overall, I believe that the course was very informative and educational.  The presenters were engaging and entertaining.

  
  

• Great recap of what every successful campaign needs to have.  Presented in an easy to follow, fun format.

   

• Training was very applicable and useful in developing strong fundamentals of becoming a “marketect”.

• The course caused me to “think and question” not just accept things at face value.

   

• Like the process and templates; very practical and immediately usable vs. usual B.S.  Good examples of ads to keep it interesting and practical.

• I thought the material we covered was excellent!  Also found the facilitators were very well informed, strategic thinkers with good coaching skills.

   

• Solid process.  Multiple ad examples illustrated points.  Interactive method reinforced.

• Great learning experience to enhance the position of my brand.

•  It will provide me with the technical tools to keep the strategic positioning and creative process on track.

• I wish I took this course 2 years ago!  Thank you for a great course.

• Having multiple presenters and lots of examples of advertising made the training fly by.  Presenters had a wealth of experience which added credibility to the examples.  Thanks!

   

• Helped me understand how to develop a brand from scratch (positioning, creative brief, campaign idea).  Provided me with “tools” to assess creative work in particular spots and journal ads.

• It will allow me to be more clear and focused when writing my strategy.  But more importantly, the coaching techniques will help me be more effective at work.

   

• The principles taught are extremely relevant to my role at work.  My team struggles with positioning, needs and benefits.  The learnings will be valuable for my entire team.

• I needed a clear framework for developing my brand position and I got it!

• Energetic experienced-based teaching with humor.  Watch/do principle.  Clear what to do, what not to do communication.  Organized materials – self contained.