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 Creative Brief

 Development Navigator
  What Others Say

Attendees from a recent program had the following things to say:

 

  • Structure/simplicity/help with the "law" all very helpful.

 

  • Loved the scorecard/disciplined approach.

 

  • Very clear, technical, easy to understand.

 

  • Learned how to methodically create and critically analyze a Creative Brief.

 

  • The Creative Brief is essential for creative direction.  The brief is as important (if not THE important document) as the P&L.  It's a must to have the highest level of marketing sign-off on the Brief.  I want to relay this to my team and stand behind it.

 

  • Very, very helpful tools served to clarify and connect all meaningful aspects of Creative Brief formulation.

 

 

 

 

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