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 Creative Brief

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  What Others Say

Attendees from a recent program had the following things to say:


  • Structure/simplicity/help with the "law" all very helpful.


  • Loved the scorecard/disciplined approach.


  • Very clear, technical, easy to understand.


  • Learned how to methodically create and critically analyze a Creative Brief.


  • The Creative Brief is essential for creative direction.  The brief is as important (if not THE important document) as the P&L.  It's a must to have the highest level of marketing sign-off on the Brief.  I want to relay this to my team and stand behind it.


  • Very, very helpful tools served to clarify and connect all meaningful aspects of Creative Brief formulation.






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