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What Others Say




Attendees from a recent program had the following things to say:


  • The principle of brand positioning was very helpful to understand the background marketing science.


  •  I learned lots of concrete and practical methods to create campaign -- e.g., brand positioning, tools, etc.


  • Brand Positioning drives everything you do!


  • Lots of activities to think -- not just listen.  Realized simple but important thing that we tend to forget -- Benefit, Customer needs, visual should all be consistent. 

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