Labor Day has come and gone, signaling the unofficial end to summer. We hope you enjoyed a wonderful vacation, affording you some welcome relief from the confinement of the past 18-months brought on by the Covid pandemic.
Now we’re all back at work. Accordingly, we are resuming DISPATCHES and Marketing Matters—articles sharing insights from the marketing front along with proven principles, best practices, and quality processes for making your marketing matter more.
We’ll begin publishing next Monday, 13 September. Our first article will be “Top Barriers to Differentiation.” While we all can appreciate the importance of differentiation in ensuring that our brands stand out from the plethora of competition vying for customers’ preference, few brands offer relevant, meaningful differentiation. What are the barriers that we marketers and our organizations need to overcome? Read next week’s article to find out. You’re likely to find a few surprises.
Please encourage your team to subscribe to and read Brand Development Network International blogs. It will help bolster your team’s performance. All it takes is to register at www.bdn-intl.com
We look forward to resuming sharing our insights, experiences, learning, and perspectives with you.
Interested in making your marketing matter even more? Read Richard’s most recent book, AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing. Learn more here: http://bdn-intl.com/avoiding-critical-marketing-errors
Richard Czerniawski and Mike Maloney