Dear readers. This week we are publishing a special edition of DISPATCHES to honor those brave men and women, and their families, from all peacekeeping nations, who sacrifice their lives that we might enjoy freedom. The regularly scheduled DISPATCHES – Insights from the Marketing Front, will return next Monday, 3 June, along with Marketing Matters on Thursday, 30 May.
In the U.S., we celebrated Memorial Day on Monday, 27 May. However, for most of us, it represented a long 3-day weekend that kicked-off the start of the 2019 summer season (although summer doesn’t officially start until 20 – 21 June). It is typically a weekend marked by fun and festivities, barbeques and beer. In fact, many of our beaches opened for patrons this past weekend.
With all the fun, it’s easy for many of us to miss the true purpose of Memorial Day – to honor those who have bought our precious freedom with their lives. While this weekend was a holiday for Americans, we extend our invitation to all peace-loving citizens of the world to pause today to remember family and friends who have served in their country’s military to preserve freedom.
Below is a link to a beautiful and haunting tribute of honor, written and performed by Sailor Jerri, to Leonard Cohen’s classic Hallelujah. While the photos in the video are graphic and disturbing, they help us realize that Memorial Day is more than a holiday, as they were provided by members of the armed forces. (Click the video off following its completion to avoid ads and other videos.)
Peace and best wishes from two veteran aviators,
Richard Czerniawski (Lt. Commander, U.S. Navy) and Mike Maloney (Captain, U.S. Air Force)