THINK ABOUT IT: COMPETITIVE BRAND POSITIONING STRATEGY

Do you have a physical copy of your brand’s Competitive Brand Positioning Strategy? If not, does that mean that you don’t have a brand positioning strategy? 

Au contraire. 

We define competitive positioning as “how we want target customers to perceive, think, and feel about our brand relative to competition.” Not having a memorialized statement doesn’t mean that target customers don’t have perceptions regarding your brand.

Where might they have formulated it? From your competitors. Now that’s a fine mess! 

To make your marketing matter more, memorialize your Competitive Brand Positioning Strategy and reflect it in all your marketing mix elements and initiatives.

Peace and best wishes,