Resolutions for Marketers

Happy New Year! We’re back with an article we’ve republished over the last few years to kick off the New Year!! We hope you enjoyed a wonderful holiday season and are looking forward to a terrific 2018. When it comes to the New Year many of us commit to resolutions. Resolutions, we all make them at some time in our lives. Frequently they are at the start of the New Year or, perhaps, after we’ve made an error, or when we need to correct an unwanted behavior. Typically our resolutions are about personal development and success. They’re about doing better or just doing different.

“I resolve to…

• Lose 25-pounds 
• Learn a new language 
• Stay in closer contact with family and/or friends 
• Find a new job 
• Finish writing that novel I started seven years ago 
• Watch less television or waste less time online 
• Work longer, harder, smarter to get promoted 
• Complete a triathlon”

and on, and on, and on. We make resolutions but don’t always keep them. That’s because we require constant reminders, discipline and, probably, a modicum of success to ensure we remain motivated and stay on track. They also require that we take the time, devote the energy and make the commitment to turn our resolutions into reality. This is particularly difficult given the demands and busyness of life.

One of the areas where high achievers make resolutions is in their work life. But, if you are like most people, you may find yourself so enmeshed in you work and family life that you have not had the opportunity to make, or even reflect upon, your resolutions regarding your role as a marketer. Yes, this is about being a more effective marketer. And to be a more effective marketer we need to work at transforming ourselves into being better human beings, true citizens of a global family. Here are some resolutions for you to consider in making your marketing matter more and/or, at the least, committing to achieving a more satisfying and successful 2018:

While the aforementioned suggestions may appear to be far too many resolutions than any one of us can possibly handle, they really focus around several areas, and are interrelated. Specifically they deal with:

1. Being customer centric;
2. Becoming a Marketect;
3. Building and marketing healthy brands;
4. Providing customers with a positive experience;
5. Championing BIG Ideas;
6. Marketing responsibly; and
7. Enhancing your professional capabilities, all in an effort to make your marketing matter more.

Come to think about it, this actually is more than a set of resolutions. It could be viewed as anoperational code of conduct for brand marketers, serving to marry aspirational intentions in serving customers with imaginative and thoughtful strategies, and actions.

It might be a good idea to select the three you believe are most important that you are currently not addressing, and to adopt them as your resolutions for this New Year, 2018. Share this with your team and gain their input. Importantly, commit to achieving them on both a personal and organizational level.

Thank you for your continued interest in DISPATCHES and productive relationship with us at BDNI. We look forward to growing our mutually productive relationship in 2018.

If we can be of any service to you regarding brand related marketing matters such as: conducting essential marketing training for your team (e.g., Leadership Brand Messaging); or assisting you in developing a Competitive Brand or Portfolio Positioning Strategy built upon BIG, differentiated Brand Ideas; Discovering Legitimate and Productive Customer Insights; generating BIG juicy ideas and transforming them into winning concepts; or maybe you could use assistance in producing a strategically appropriate, single- minded Creative Brief; or creating a world class marketing plan driven and linked by behavior objectives so as to create an evidence-driven brand founded on generating impact and positive ROI (Return on Investment), or achieving any of the aforementioned resolutions to make your marketing matter more, please don’t hesitate to contact us at 847 256-8820 (office) or 847-312-8822 (mobile), or simply reply to this DISPATCHES email.

Happy New Year and best wishes in all you choose to do and be!