Corporate Programs
   Full Listing

 

 


 Core Programs:

 
Brand Positioning & Marketing Communications College

The Strategic Positioning & Marketing Communications College program enhances marketers’ skill development in the development of: 1) brand positioning, to transform compounds and products into brands; and 2) leadership messaging communications.

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High Impact Communications College

The High Impact Marketing Communications College program enhances the capabilities of marketers who are engaged in managing the development of the brand’s marketing communications – most notable advertising.

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Market Analysis Planning College

The Marketing Analysis & Planning (MAP) College program enhances the capabilities of marketing managers in developing annual marketing plans. Importantly, it provides valuable instruction and experience to marketers on “how” to think to secure a competitive advantage for their brands in the marketplace AND achieve their annual business goals.

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Specialty Programs:

 

Discovering Customer Insights College

Discovering Customer Insights College is a one-day program to assist marketers in understanding, discovering and using customer insights for more effective brand positioning, or re/pro-sitioning (Prositioning), product development and marketing communications. Its purpose is to de-mystify the concept of Customer Insights from the perspective of the marketer seeking a competitive advantage for her/his brand.

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Concept Writing Training &
Development College

The Concept Writing & Training College program enhances the capabilities of managers in writing winning concepts. This program is actually a “training workshop” in that it provides training while concurrently developing marketing research ready white card concepts for testing with customers.

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Focused Programs:

 

 

Developing Power Positioning

Developing Power Positioning - For those managers and organizations that cannot take time for the 3-day Brand Positioning & Marketing Communications program this is a 2-day program covering the development of brand positioning towards the goal of transforming products into brands that command "brand" loyalty.

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Creative Brief Development

This is a 1-day program for managers engaged in the development of a Creative Brief.  It will develop skills in providing actionable, single-minded direction to the agency for the development of a high impact ad campaign.  Participating managers will be exposed to the Creative Brief Score card enabling them to assess and, more importantly, strengthen the Creative Brief.

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Assessing the Big Campaign Idea
& Coaching to Add Value

For managers dealing with storyboards BDNI can customize this 1-day program to focus solely on storyboards.  We will share the essential components of a storyboard and what to look for (e.g., brand linkage, the idea, etc.), and provide plenty of practices for assessment and coaching the agency in ways to enhance the creative product.

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High Impact Communication
Executive College

High Impact Communications Execution (and Coaching to Add Value) College - A compelling idea can be lost to poor execution.  Learn how to make your TVC and print communications more compelling.  You will also learn how to assess storyboards and print comps.  This program will also strengthen coaching skills towards the goal of creating leadership communications.  This program may be further customized based on the needs of the organization to:

 
  • Assessing Storyboards and Coaching to Add Value - For managers dealing with storyboards BDNI can customize this 1-day program to focus solely on storyboards.  We will share the essential components of a storyboard and what to look for (e.g., brand linkage, the idea, etc.), and provide plenty of practices for assessment and coaching the agency in ways to enhance the creative product.
  •  Assessing Print and Coaching to Add Value - For managers involved in print development only BDNI can customize this 1-day program to focus solely on leadership print communications (print ads, outdoor, sales aids).  This program covers the essential elements (headlines, visuals and body copy/layout) and provides insights into how to get more creative punch into print communications.  The program offers plenty of practice for assessing and coaching print creative.
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