CARING FOR CUSTOMERS MARKETING MATTERS 05 Dec2019 Read More THE BRAND IDEA CHECKLIST DISPATCHES™ 02 Dec2019 Read More HAPPY THANKSGIVING DISPATCHES™ 25 Nov2019 Read More WHAT’S TRAINING TO YOU? MARKETING MATTERS 21 Nov2019 Read More SHOULDER LEADERSHIP FOR YOUR BRAND MARKETING MATTERS 18 Nov2019 Read More SO WHY DID WHAT HAPPEN, HAPPEN? MARKETING MATTERS 14 Nov2019 Read More FEED(BACK) AND GROW DISPATCHES™ 11 Nov2019 Read More CREATE A MAGNETIC PSYCHOGRAPHIC TO BUILD A TRIBE OF BRAND-LOYAL CUSTOMERS MARKETING MATTERS 07 Nov2019 Read More GET “UNSTUCK” TO MAKE YOUR MARKETING AND LIFE MATTER MORE MARKETING MATTERS 04 Nov2019 Read More OPEN YOUR MIND TO NEW WAYS OF THINKING AND PRACTICES TO AVOID MEDIOCRITY MARKETING MATTERS 31 Oct2019 Read More IT’S TIME TO THINK DIFFERENTLY ABOUT DIFFERENTIATION (PREFERENTIATION!) DISPATCHES™ 28 Oct2019 Read More DID YOU KNOW … MARKETING MATTERS 24 Oct2019 Read More THE PROBLEM IS … MARKETING MATTERS 21 Oct2019 Read More AVOID THE DOWNWARD SPIRAL MARKETING MATTERS 17 Oct2019 Read More PUT KEY COPY WORDS TO WORK FOR MORE EFFECTIVE MESSAGING DISPATCHES™ 14 Oct2019 Read More THE TIME HAS COME … MARKETING MATTERS 19 Sep2019 Read More MARKETING…THROUGH THE AGES DISPATCHES™ 16 Sep2019 Read More TAKE TIME TO SHARPEN YOUR SAW MARKETING MATTERS 12 Sep2019 Read More STRIVE FOR COGNITIVE RESONANCE MARKETING MATTERS 09 Sep2019 Read More AVOID COGNITIVE DISSONANCE MARKETING MATTERS 05 Sep2019 Read More REQUISITES FOR SUCCESSFUL CORPORATE (MARKETING) TRAINING DISPATCHES™ 26 Aug2019 Read More THE PURPOSE OF (YOUR) BUSINESS MARKETING MATTERS 22 Aug2019 Read More LET’S NOT IGNORE EXECUTION MARKETING MATTERS 19 Aug2019 Read More SO, WHAT’S GREAT ABOUT IT? MARKETING MATTERS 15 Aug2019 Read More PAYOUT VERSUS PAYOFF & SPENDING WHERE THE BUSINESS IS DISPATCHES™ 12 Aug2019 Read More WHY CHEAPER IS BETTER – THE CUSTOMER MARKETING MATTERS 08 Aug2019 Read More WHY CHEAPER IS BETTER – THE MARKETING ORGANIZATION MARKETING MATTERS 05 Aug2019 Read More WHEN CHEAPER IS BETTER MARKETING MATTERS 01 Aug2019 Read More BEWARE OF MURPHY’S LAW MARKETING MATTERS 29 Jul2019 Read More ASK, LISTEN AND OBSERVE MARKETING MATTERS 25 Jul2019 Read More THE TOP TEN TARGETING BLUNDERS DISPATCHES™ 22 Jul2019 Read More DEVELOP EMPATHY AND GET REAL! MARKETING MATTERS 18 Jul2019 Read More Think icon. MARKETING MATTERS 15 Jul2019 Read More LEARNING FROM LEE IACOCCA – MARKETECT MARKETING MATTERS 11 Jul2019 Read More HATCHING A BETTER EGG DISPATCHES™ 08 Jul2019 Read More 4th Of July Holiday DISPATCHES™ 01 Jul2019 Read More DON’T LET SUCCESS GO TO YOUR HEAD* MARKETING MATTERS 27 Jun2019 Read More WAYS TO WIN IN THE MARKETPLACE MARKETING MATTERS 24 Jun2019 Read More STRIVE TO BE A MARKETECT MARKETING MATTERS 20 Jun2019 Read More TELLING BEHAVIORS…FOR TRUE BRAND-BUILDERS DISPATCHES™ 17 Jun2019 Read More COACHING THE OVERVIEW – WHAT’S THE PURPOSE? MARKETING MATTERS 13 Jun2019 Read More RESULTS OF POLL FOR THE BOOK COVER DESIGN WINNER MARKETING MATTERS 10 Jun2019 Read More IS IT A SWITCH OR UPGRADE? MARKETING MATTERS 06 Jun2019 Read More MARKETERS WHO MAKE A DIFFERENCE DISPATCHES™ 03 Jun2019 Read More HOW TO JUDGE A BOOK BY ITS COVER – POLL MARKETING MATTERS 30 May2019 Read More TRIBUTE TO THOSE WHO GAVE (AND GIVE) THEIR LIVES – HALLELUJAH DISPATCHES™ 28 May2019 Read More TAKE MORE SHOTS ON GOAL MARKETING MATTERS 20 May2019 Read More HALF-EMPTY OR HALF-FULL – WHAT’S THE DIFFERENCE? MARKETING MATTERS 16 May2019 Read More EARNING THE RIGHT TO LEAD THE MANAGEMENT DISPATCHES™ 13 May2019 Read More THE SECRET TO BUILDING SUCCESSFUL BRANDS AND ORGANIZATIONS MARKETING MATTERS 09 May2019 Read More LET’S RUMBLE MARKETING MATTERS 06 May2019 Read More HOW TO MARKET TO MILLENNIALS MARKETING MATTERS 02 May2019 Read More EGG-STRAORDINARY SEGMENTATION DISPATCHES™ 29 Apr2019 Read More K-I-S-S MARKETING MATTERS 25 Apr2019 Read More TURN SOCIAL MARKETING INSIDE-OUT MARKETING MATTERS 22 Apr2019 Read More SERVING CUSTOMERS FROM THE HEART MARKETING MATTERS 18 Apr2019 Read More CAR INSURANCE ADVERTISING: WHERE WIIFM MEETS FUD DISPATCHES™ 15 Apr2019 Read More WHAT IS YOUR POP? MARKETING MATTERS 11 Apr2019 Read More WO)MAN DOES NOT LIVE BY BREAD ALONE MARKETING MATTERS 08 Apr2019 Read More PROVOCATION MAY LEAD YOU TO SMART(ER) MARKETING MARKETING MATTERS 04 Apr2019 Read More STANDING UP FOR SOCIAL ISSUES DISPATCHES™ 01 Apr2019 Read More RESHOOTING THE COMMERCIAL SHOOT MARKETING MATTERS 28 Mar2019 Read More AND THE AWARD GOES TO … MARKETING MATTERS 25 Mar2019 Read More SHOULD YOU ATTEND COMMERCIAL/PRINT SHOOTS? MARKETING MATTERS 21 Mar2019 Read More AMERICA’S LIGHT BEER BATTLES: WASSUP? DISPATCHES™ 18 Mar2019 Read More A TOWERING EXAMPLE OF OPPOSITIONING MARKETING MATTERS 14 Mar2019 Read More PRICING PEEVES – 2 MARKETING MATTERS 11 Mar2019 Read More PRICING PEEVES – 1 MARKETING MATTERS 07 Mar2019 Read More PRICING – AN IMPORTANT BUT UNDERUTILIZED “P” OF MARKETING DISPATCHES™ 04 Mar2019 Read More A RECIPE FOR CREATING A MARKET MARKETING MATTERS 28 Feb2019 Read More EMBRACING CONFUSION – TRUST THE PROCESS MARKETING MATTERS 25 Feb2019 Read More SUSTAINING CUSTOMER LOYALTY MARKETING MATTERS 21 Feb2019 Read More WHY NEW USERS TRUMP NEW PRODUCTS DISPATCHES™ 18 Feb2019 Read More SERVING UP THE WHOLE EGG MARKETING MATTERS 14 Feb2019 Read More FASHIONABLY DIFFERENT MARKETING MATTERS 11 Feb2019 Read More WHAT’S “MARKETING?” MARKETING MATTERS 07 Feb2019 Read More HOW TO JUDGE SUPER BOWL LIII ADS (OR, FOR THAT MATTER, ANY ADVERTISING) DISPATCHES™ 04 Feb2019 Read More KEEP YOUR EYES ON THE (ADVERTISING) BALL DURING SUPER BOWL LIII MARKETING MATTERS 31 Jan2019 Read More HOW TO TALK WITH CREATIVES – PROVIDING DIRECTION MARKETING MATTERS 28 Jan2019 Read More HOW TO TALK TO CREATIVES – THE OVERVIEW MARKETING MATTERS 24 Jan2019 Read More THE COACHING COMMITMENT DISPATCHES™ 21 Jan2019 Read More HOW TO HANDLE A COMPETITIVE ACCOUNT MARKETING MATTERS 17 Jan2019 Read More MASTERCARD – USE OF THE LOGO MARKETING MATTERS 14 Jan2019 Read More THE TWENTY WORST THINGS A CLIENT CAN SAY TO ITS AGENCY MARKETING MATTERS 10 Jan2019 Read More RESOLUTIONS FOR MARKETERS DISPATCHES™ 07 Jan2019 Read More KNOWING YOUR (HIDDEN) COMPETITORS DISPATCHES™ 10 Dec2018 Read More WHAT ARE YOU DOING FOR YOUR BRAND TODAY? MARKETING MATTERS 06 Dec2018 Read More ADOPT “INCREMENTALITY” MARKETING MATTERS 03 Dec2018 Read More THE TRUE PURPOSE OF ADVERTISING MARKETING MATTERS 29 Nov2018 Read More BUD LIGHT ADVERTISING: IT’S A DILLY! DISPATCHES™ 26 Nov2018 Read More HAPPY THANKSGIVING! DISPATCHES™ 19 Nov2018 Read More MACY’S – SHRINKING ITS WAY TO GREATNESS, SOLVENCY OR CONTINUED DECLINE MARKETING MATTERS 15 Nov2018 Read More DON’T GET CAUGHT IN THIS AGE OF COMMODITIZATION MARKETING MATTERS 12 Nov2018 Read More MAKE MARKETING EVERYONE’S JOB MARKETING MATTERS 08 Nov2018 Read More CRITICAL MARKETING MISTAKES – OVERSTATING YOUR CAPABILITIES AND UNDERESTIMATING THE COMPETITION – PART 3 DISPATCHES™ 05 Nov2018 Read More IMPROVE YOUR PERFORMANCE AT WORK – BOOK REVIEW MARKETING MATTERS 01 Nov2018 Read More ARE YOU A “HAVE TO” OR “WANT TO” MARKETING MANAGER? MARKETING MATTERS 29 Oct2018 Read More CREATING A CREATIVE BRIEF THAT INSPIRES CREATIVES MARKETING MATTERS 25 Oct2018 Read More CRITICAL MARKETING MISTAKES – OVERSTATING YOUR CAPABILITIES AND UNDERESTIMATING THE COMPETITION – PART 2 DISPATCHES™ 22 Oct2018 Read More WHY BRANDS AND COMPANIES FAIL – THE PARETO PRINCIPLE MARKETING MATTERS 18 Oct2018 Read More HOW THE MIGHTY, AND YOUR BRAND, CAN FAIL MARKETING MATTERS 16 Oct2018 Read More Musings on Brand Decline and Failure MARKETING MATTERS 11 Oct2018 Read More Critical Marketing Mistakes – Overstating Your Capabilities and Underestimating the Competition – Part 1 DISPATCHES™ 08 Oct2018 Read More Are You a Half-Full or Half-Empty Marketing Manager? MARKETING MATTERS 03 Oct2018 Read More How Do You Want To Be Perceived? MARKETING MATTERS 27 Sep2018 Read More Don’t Just Motivate, E-Motivate DISPATCHES™ 24 Sep2018 Read More The Creative Brief – Are You Using It to Inspire the Creatives? MARKETING MATTERS 20 Sep2018 Read More Nike – Do Or Don’t Do It? MARKETING MATTERS 13 Sep2018 Read More Five Uncommon Fixes for Five Common Creative Brief Errors DISPATCHES™ 10 Sep2018 Read More Where’s Your Focus? MARKETING MATTERS 05 Sep2018 Read More Targeting Everyone In The Known Universe DISPATCHES™ 27 Aug2018 Read More Put Your Money Where Your Mouth Is MARKETING MATTERS 22 Aug2018 Read More Dramatize Your Message To Connect With Target-Customers DISPATCHES™ 13 Aug2018 Read More What It Means To Be Competitive MARKETING MATTERS 01 Aug2018 Read More Lessons From The Lemon-Lime Wars—Part 2 DISPATCHES™ 23 Jul2018 Read More Competition Will Make Us Better Or Break Us MARKETING MATTERS 18 Jul2018 Read More Lessons From The Lemon-Lime Wars—Part 1 DISPATCHES™ 09 Jul2018 Read More On Competition – There’s More Than Meets the Eye MARKETING MATTERS 27 Jun2018 Read More Brand Performance Dashboard for Marketing Success – Part II DISPATCHES™ 25 Jun2018 Read More Brand Performance Dashboard for Marketing Success-Part 1 DISPATCHES™ 18 Jun2018 Read More Building-Up RAM MARKETING MATTERS 13 Jun2018 Read More Summer Schedule for DISPATCHES DISPATCHES™ 11 Jun2018 Read More Whatever Happened to Contingency Planning? DISPATCHES™ 04 Jun2018 Read More Repurpose Your Advertising DISPATCHES™ 21 May2018 Read More When Brand Positioning Happens—Right Before Your Eyes! DISPATCHES™ 14 May2018 Read More Confusing Volumetric Targeting With Strategic Targeting DISPATCHES™ 07 May2018 Read More ON BECOMING BRAND PRESIDENT – Part-2 DISPATCHES™ 30 Apr2018 Read More ON BECOMING BRAND PRESIDENT – Part-1 DISPATCHES™ 23 Apr2018 Read More The Ten Commandments (For Advertising that Works) DISPATCHES™ 20 Apr2018 Read More #10 Keywords To Bolster Marketer Success – Part 2 DISPATCHES™ 09 Apr2018 Read More The “Essential” Creative Brief © DISPATCHES™ 24 Jan2018 Read More Resolutions for Marketers DISPATCHES™ 08 Jan2018 Read More
CREATE A MAGNETIC PSYCHOGRAPHIC TO BUILD A TRIBE OF BRAND-LOYAL CUSTOMERS MARKETING MATTERS 07 Nov2019 Read More
OPEN YOUR MIND TO NEW WAYS OF THINKING AND PRACTICES TO AVOID MEDIOCRITY MARKETING MATTERS 31 Oct2019 Read More
IT’S TIME TO THINK DIFFERENTLY ABOUT DIFFERENTIATION (PREFERENTIATION!) DISPATCHES™ 28 Oct2019 Read More
HOW TO JUDGE SUPER BOWL LIII ADS (OR, FOR THAT MATTER, ANY ADVERTISING) DISPATCHES™ 04 Feb2019 Read More
KEEP YOUR EYES ON THE (ADVERTISING) BALL DURING SUPER BOWL LIII MARKETING MATTERS 31 Jan2019 Read More
MACY’S – SHRINKING ITS WAY TO GREATNESS, SOLVENCY OR CONTINUED DECLINE MARKETING MATTERS 15 Nov2018 Read More
CRITICAL MARKETING MISTAKES – OVERSTATING YOUR CAPABILITIES AND UNDERESTIMATING THE COMPETITION – PART 3 DISPATCHES™ 05 Nov2018 Read More
CRITICAL MARKETING MISTAKES – OVERSTATING YOUR CAPABILITIES AND UNDERESTIMATING THE COMPETITION – PART 2 DISPATCHES™ 22 Oct2018 Read More
Critical Marketing Mistakes – Overstating Your Capabilities and Underestimating the Competition – Part 1 DISPATCHES™ 08 Oct2018 Read More
The Creative Brief – Are You Using It to Inspire the Creatives? MARKETING MATTERS 20 Sep2018 Read More
