“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter
If you want to be the best, learn from a master.
Brand Development Network Institute (training) offers relevant and meaningful differences from other consulting organizations.
Series of Programs
We offer a series of programs, not just one, ranging from the development of brand positioning to creating leadership brand marketing communications to discovering customer insights, that are practical and immediately applicable.
Our programs are based upon best practices worldwide.
Each BDNI program is customized by sector, category, country and company to meet the specific needs of individual client companies.
Developed and Conducted by Very Senior, Former Client Brand Marketers
The curriculum was developed and is conducted by very senior, former client brand marketers, not advertising agency creatives or theoretical academicians, for marketers responsible for building brands and managing diverse functions and the creative development process. Richard Czerniawski has 45-years in marketing, having served every position and role in marketing management. Mike Maloney has nearly 40-years in marketing management, including extensive international experience. Both started in FMCG with Procter & Gamble. Both met while at Coca-Cola USA where Richard led marketing for all soft drink brands and hired Mike.
Disciplined Strategic Thinking and Highly Productive, Quality Processes
Each program focuses on disciplined strategic thinking and highly productive, quality processes and links them with creative execution (e.g., ads, marketing initiatives) to improve the probability of successful outcomes.
Many Practical Tools
Each of our programs provide many practical tools to guide thinking and assist the client brand marketer in managing, assessing, and commenting on, the development of brand positioning, marketing and brand building initiatives.
Train Client Marketers How to Think
We train client marketers “how”, not “what”, to think in order to leverage their judgment and experiences.
The goal of all programs is to develop skills (such as assessing, commenting on, and coaching creative development), not just pass along information, vital to successfully leading others in the development of strong, healthy brands.
Working Within the Health Care Sector
While our origin is FMCG (Fast Moving Consumer Goods) we have been working within the health care sector (OTC, pharmaceutical and medical devices) for 25-years, throughout the world. We are thoroughly familiar with the market, legal and regulatory landscape. We appreciate and can address issues that client company marketers face. Also, we have serve as inspirational brand ambassadors for our clients in all our work.