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High Impact Execution

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A compelling idea can be lost to poor execution.  Learn how to make your TVC and print communications more compelling.  You will also learn how to assess storyboards and print compans.  This program will also strengthen coaching skills towards the goal of creativing leadership communications.  This program may be further customized based on the needs of the organization to:



Assessing Storyboards
and Coaching to Add Value


For managers dealing with storyboards BDNI can customize this 1-day program to focus solely on storyboards.  We will share the essential components of a storyboard and what to look for (e.g., brand linkage, the idea, etc.), and provide plenty of practices for assessment and coaching the agency in ways to enhance the creative product.


Assessing Print and
to Add Value

For managers involved in print development only BDNI can customize this 1-day program to focus solely on leadership print communications (print ads, outdoor, sales aids).  This program covers the essential elements (headlines, visuals and body copy/layout) and provides insights into how to get more creative punch into print communications.  The program offers plenty of practice for assessing and coaching print creative.

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Creating Brand Loyalty

Buy The Management of Power Positioning and Really Great Advertising at

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