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Creative Brief Development

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Agencies and other creative support groups need clear, strategically appropriate direction in order to give you their best work.  This one-day "Focused" College program is for managers engaged in the development of a Creative Brief.  It will develop skills in providing actionable, single-minded direction to the agency for the development of high impact marketing and advertising communications.  Participating managers will be exposed to the Creative Brief Scorecard enabling them to assess and, more importantly, strengthen the Creative Brief to get the creative product they deserve for their brands. 


Like all BDNI Institude programs the Creative Brief Development College offers a disciplined process to leverage creativity and comes equipped with tools designed to bolster productivity.  The processes and tools provide essential assistance in "how", not "what" to think.  This will serve to leverage each participant's unique experiences and perspectives.


Call 800-255-9831 for more information.


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