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Core Programs:

Brand Positioning & Marketing Communications College

The Strategic Positioning & Marketing Communications College program enhances marketers’ skill development in the development of: 1) brand positioning, to transform compounds and products into brands; and 2) leadership messaging communications.

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High Impact Communications College

The High Impact Marketing Communications College program enhances the capabilities of marketers who are engaged in managing the development of the brand’s marketing communications – most notable advertising.

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 Market Analysis Planning College

The Marketing Analysis & Planning (MAP) College program enhances the capabilities of marketing managers in developing annual marketing plans. Importantly, it provides valuable instruction and experience to marketers on “how” to think to secure a competitive advantage for their brands in the marketplace AND achieve their annual business goals.

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Creating Brand Loyalty

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