Nike – Do Or Don’t Do It?

By now nearly every marketer and sports enthusiast is familiar with the new Nike ad featuring Colin Kaepernick, former San Francisco Quarterback who is, perhaps, better known for starting a movement to protest racial injustice by taking a knee during the American National Anthem than he is for his exploits on the NFL gridiron. It’s […]

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Where’s Your Focus?

President Trump has been levying and threatening tariffs on select countries and industries. Steel and aluminum are two such industries to be targeted. Harley-Davidson, expecting a decline in profits due to the increased cost of steel and aluminum needed to manufacture their choppers has been exploring making parts overseas to scooter around the tariffs. In […]

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Put Your Money Where Your Mouth Is

We know what it means to be competitive. Saying that your company or brand is competitive just doesn’t cut it. Nor is wanting to be competitive sufficient to improve your brand’s outlook. It takes more to be competitive. It is about being prepared to win in the marketplace, to beat the perennial leader, to grow […]

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What It Means To Be Competitive

Senior managers will claim that their company, brand or new marketplace entry is “competitive.” Yet so very often their products are “me-too,” further contributing to the “age of sameness” in an era characterized by a proliferation of products (i.e., an “age of abundance”) in virtually every market. Additionally, they’re under-funded and/or their organization is not […]

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Competition Will Make Us Better Or Break Us

  Taxi cabs have been memorable in Chicago but not for exceptional service. There was a time when you’d get into a cab in Chicago only to discover that your driver spoke little English, if any at all. Nor might they know how to get you to your destination via the most direct route. The […]

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On Competition – There’s More Than Meets the Eye

We all face competition. After all we live in an “age of abundance.” Regardless of the category there is a plethora of potential alternatives customers may choose among to fulfill their basic needs. There are 39,500 items, on average, in a supermarket. Just minutes from my home I can find five supermarket chains. There are […]

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Building-Up RAM

RAM is “random access memory.” We’re familiar with this concept as it is an important attribute of our computers. We just don’t think of it as it relates to our human nature. Yet, it’s important as the more we have of it the more we can draw upon in helping us solve problems, recognize and […]

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How Do You Want To Be Perceived?

Imagine for a moment that you are a candidate for a senior marketing position with another company. You submit your resume expecting that you’ll receive an invitation to interview. After all your credentials are impeccable. You’ve attended some the best schools, served as an officer in a marketing club or sorority/fraternity, graduated in the top […]

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