DID YOU KNOW …

Brian Grazer is an Academy Award-winning film producer and business partner of director Ron Howard. Recently, he shared with James Altucher, the host of the podcast bearing his name, the James Altucher Show, how he pitches and prefers to be pitched creative ideas for films. His pitch starts with the question, “Did you know …?” […]

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THE PROBLEM IS …

I recently participated in a Brazilian Jiu-Jitsu seminar. The professor conducting the workshop asked if we knew what the problem is. He answered his question with the remark, “The problem is that you’re fighting the wrong problem.” Ahhhh, that most certainly is a problem. When we try to solve the wrong problem in Jiu-Jitsu, we […]

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AVOID THE DOWNWARD SPIRAL

My wife took a drive to a local department store in our new locale. She relayed to me that it was rather depressing. It was sparsely stocked and not very well appointed. She really doesn’t care to go back to that store, and it’s unlikely that she will. The store situation is typical of a […]

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THE TIME HAS COME …

No, not to retire! Nor to slow down! In fact, I have a new book which will is scheduled for release very shortly. Instead, the time has come for me to relocate to warmer climes.  I’m currently moving from Chicagoland (Kenilworth, Illinois, to be precise) to the Florida panhandle (Pensacola, to be exact). My new BDNI […]

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TAKE TIME TO SHARPEN YOUR SAW

Sharpen your saw: Increasing your personal productivity, by having a balanced strategy to renew yourself in the four aspects of life: Physical, Social, Mental, and Spiritual.Dr. Stephen R. Covey My wife and I have been sorting our personal and business effects as we prepare for movers to pack up our belongings and take them down to Pensacola, […]

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STRIVE FOR COGNITIVE RESONANCE

Cognitive dissonance is not good for your business. It can disrupt a sale or trigger customer dissatisfaction. We need to acknowledge the possibility of cognitive dissonance and take action to avoid it. However, if we want to bolster the impact of our marketing, we need to go beyond merely avoiding cognitive dissonance and strive for […]

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AVOID COGNITIVE DISSONANCE

Thinking back to your university marketing classes, you undoubtedly were exposed to the term and concept of “cognitive dissonance.” We, marketers, might define it as psychological discomfort of the target customer brought on by a belief or feeling that undermines the perceived value of a (potential) purchase. It can disrupt a sale or trigger dissatisfaction following […]

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