On Competition – There’s More Than Meets the Eye

We all face competition. After all we live in an “age of abundance.” Regardless of the category there is a plethora of potential alternatives customers may choose among to fulfill their basic needs. There are 39,500 items, on average, in a supermarket. Just minutes from my home I can find five supermarket chains. There are […]

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Building-Up RAM

RAM is “random access memory.” We’re familiar with this concept as it is an important attribute of our computers. We just don’t think of it as it relates to our human nature. Yet, it’s important as the more we have of it the more we can draw upon in helping us solve problems, recognize and […]

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How Do You Want To Be Perceived?

Imagine for a moment that you are a candidate for a senior marketing position with another company. You submit your resume expecting that you’ll receive an invitation to interview. After all your credentials are impeccable. You’ve attended some the best schools, served as an officer in a marketing club or sorority/fraternity, graduated in the top […]

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