BEWARE OF EXPERTS AND BECOMING ONE

I believe I’ve always been somewhat skeptical of “so-called” experts. My placing the words “so-called” in quotes reflects my questioning their status of eminence. Think about it: when experts are called to proffer their conclusions in a court case, those for the prosecution and defense differ widely. In fact, they’re typically 180-degrees apart. It’s rather […]

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SO, WHAT DO YOU DO?

When my eldest granddaughter was a mere child of four years old, she asked my eldest daughter a rather precocious question, “So Aunt Katie, what do you do?” This question is one all of us encounter, particularly when making new acquaintances. I’m still not sure, despite answering this question many times, that my birth family […]

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REACH TO GO BEYOND THE COMPETITION

One of the meanings of the word “reach” is to go beyond limitations or capabilities to achieve a desired goal or destination. It suggests that we must stretch or extend what is expected, perhaps, to go where you had not been able—or others haven’t been able—to go. Therefore, I was dismayed when I came into […]

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PRACTICE MANAGEMENT VERSUS CARING FOR CUSTOMERS

Practice management is about building a health care practitioner’s business or in industry parlance “practice.” It’s concerned with growing sales and profits. While not mutually exclusive with providing care for customers, the latter objective can be compromised. This issue was brought home to me recently when my wife related her experience with dealing with the […]

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CARING FOR CUSTOMERS

Is anybody there? Does anybody care? When I moved from Chicagoland to Pensacola, I canceled my AT&T business landline. I now conduct all business from my mobile phone as it is always on my person, and I can be available—regardless of whether I’m in or out of town—when clients wish to speak with me. However, […]

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WHAT’S TRAINING TO YOU?

My business partner, Mike Maloney, and I conducted two workshops in India this month. While we’ve held numerous workshops in India, these two are especially memorable, going well beyond the many who participated—52 in the first and over 100 in the second. For one, our client hosts were very gracious and hospitable, taking charge to […]

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SHOULDER LEADERSHIP FOR YOUR BRAND

“Become the leader you wish you had.” Simon Sinek All too often, I hear marketers bewail the lack of senior management leadership. Not only do I listen to it, but I also witness it in terms of the shoddy work marketers share with me and my business partner, Mike Maloney. It is further evidenced by […]

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SO WHY DID WHAT HAPPEN, HAPPEN?

Harking back to my military aviation days some 50 years ago, each flight started with a briefing—what we were going to do and accomplish, and how we were going to go about doing it. Following the flight, we conducted a debrief—what we did correctly, what we failed to do correctly, what went wrong, and what […]

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