ON BECOMING BRAND PRESIDENT – Part-2

This is Part-2 of our two-part series “On Becoming Brand President.” Part-1 addressed the advantages of Brand Management versus alternate titles/roles and systems, and the role of Brand President. This, Part-2, covers the importance of “thought leadership” and shares thought leadership practices essential to becoming Brand President and earning a seat at the table with […]

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ON BECOMING BRAND PRESIDENT – Part-1

This is Part-1 of a two-part series “On Becoming Brand President.” Part-1 addresses the advantages of Brand Management versus alternate titles and systems, and the role of Brand President. Part-2, which will follow next week will cover the importance of “thought leadership” and share thought leadership practices in becoming Brand President and earning a seat […]

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The Ten Commandments (For Advertising that Works)

Fumbling through an old file, we came across a set of principles, circa late 1980’s, that were in force at Frito-Lay around that time.  The subject was advertising, more specifically, proven principles that, when followed, time and again resulted in advertising that worked…that demonstrably contributed to building the business.  Some of these principles were no […]

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#10 Keywords To Bolster Marketer Success – Part 2

“key·word (ˈkēˌwərd) noun a word or concept of great significance” This is the second article in a two-part series about the keywords and phrases that are critically important to bolster your personal development and success as a marketer. Part-1 covered 5-keywords and phrases. This issue of DISPATCHES covers the remaining 5. Keep in mind that […]

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Resolutions for Marketers

 res-o-lu-tion (noun) – decision that reflects a determination to accomplish something important to you Happy New Year! We’re back with an article we’ve republished over the last few years to kick off the New Year!! We hope you enjoyed a wonderful holiday season and are looking forward to a terrific 2018. When it comes to the New Year […]

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