DISPATCHES™

“You should think of each word in the Creative Brief as similar to each word in a poem:  consciously and carefully chosen, and always conveying precision of meaning.” Former Johnson & Johnson CMO and Consumer Products Division Head It sometimes seems like we have been writing all of our lives.  While our weekly DISPATCHES are now in […]

We’ve never been shy about recalling our earliest days as marketers working for Procter & Gamble.  Our longtime readers know only too well the many proven principles, quality processes, and best practices that we espouse–and attribute to our P&G training, experiences, and successes.  Though we haven’t been under their employ for well over forty years, we continue […]

“Masks are the best vaccine we have right now.” It was late February, in Bangkok, news of the creeping Corona Virus beginning to buzz around the city.  In high-people-traffic places, like the BTS Skytrain stations and platforms, the government was already handing out free masks to passers-by.  Along the crowded main street sidewalks, however, perhaps no more […]

(Note:  We’re reissuing this DISPATCHES article now consciously.  While our content is not a direct analogy, we think the perspective and principles herein apply–to some degree anyway–to our current Covid-19 dilemma/enemy/competitor.  Among the many arguments–yes, and finger-pointing accusations–we hear, is that our country struggles so greatly now with the pandemic in great part because we had no serious […]

(Note:  An article in last week’s Wall Street Journal noted that, once again, the average tenure of Chief Marketing Officers has declined, continuing a longstanding trend in corporate America.  This remains a trend that we have been watching–and occasionally writing about–with no single cause. Though, as both the WSJ article and we have noted, perhaps the most important cause is that […]