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Lisa M. Rhoads

Lisa M. Rhoads combines client and ad agency experience. She has held marketing management positions with General Mills, Johnson & Johnson and Bristol-Myers Squibb Company. Additionally, Lisa has served in account management for Foote Cone & Belding Advertising Agency. Her most recent client position has been as director of Consumer/Patient Marketing with Bristol-Myers Squibb where she developed a Direct to Consumer (DTC) appropriateness model. Lisa's career has focused on applying the tenets of consumer packaged-goods marketing to a variety of industries from pharmaceutical to technology. Among Lisa's successes has been helping establish consumer/strategy groups with Zeneca Pharmaceuticals and Bristol-Myers Squibb. Most recently, Lisa has undertaken developing business plans and strategies for technology companies in the areas of Online Collaboration and Wireless Technology applications with Venture Capital Funds.

Lisa holds an MBA in Marketing and Finance from the Wharton School, University of Pennsylvania, and a Bachelor of Music from the Curtis Institute of Music. She has served as a guest lecturer at American Marketing Association and DTC conferences worldwide. Lisa has a zest for international travel. She also engages in Pilates and power walking. She currently resides in Bermuda.

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