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Richard Czerniawski

Richard Czerniawski is the founder of Brand Development Network International.   His client experiences include key marketing positions with Procter & Gamble, Johnson & Johnson, Richardson-Vicks, and the Coca-Cola Company (where he served as Director of Marketing for all soft drink brands in the United States).  More recently, he served in the role of Chief Marketing Officer for a start-up company in the natural healthcare category, where he managed the development of successful marketing and ad campaigns to consumers and healthcare professionals.  Until the recent sale of the company he served on its Board of Directors.  Richard has contributed to the successes of well-known brands such as Folger's Coffee, REACH Toothbrush, Band-Aid Brand Adhesive Bandages, and Coca-Cola Classic.
 

In his role as a consultant Richard has lead scores of critically important assignments in a wide variety of industries.  In addition to Fast Moving Consumer Goods (FMCG) in the food, beverage and a wide variety of categories, Richard has lead client teams in pharmaceuticals (e.g., Oncology, HIV, all areas of Metabolic Syndrome, Opioid Analgesia, etc.), Over the Counter (OTC) product, Medical Devices B2B, Financial and many other industries.

 

Richard holds a BS in Education and an MBA.  He is a former Naval Aviator and Officer who served as an Instructor Pilot.  Additionally, he is the author of numerous articles on marketing management (e.g., Journal of Consumer Marketing, MWorld).  He has served as a guest lecturer for Notre Dame and the MBA programs at DePaul University, Lake Forest College and Thunderbird International School of Management.  Richard is a certified fourth-degree black belt in TaeKwonDo and fourth-degree black belt in HapKiDo.  He is also a senior instructor in both arts.

 

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