IMPROVE YOUR PERFORMANCE AT WORK – BOOK REVIEW

As many people know I’m a voracious reader. In addition to the thrillers I read for escapism, my bookshelf, iBooks and Kindle, display books on business (certainly), spirituality, medicine, martial arts, eastern and western philosophy, creativity, biography and history, among many other genres. Many of you who know me well will often ask for book […]

Read More

ARE YOU A “HAVE TO” OR “WANT TO” MARKETING MANAGER?

Bedros Keuilian, founder and CEO of Fit Body Boot Camp, spoke with lifestyle entrepreneur Lewis Howes about transforming himself from a “have to” to a “want to” leader”. Basically a “have to” manager is one whom others must follow due to the manager’s authority. The reality is they rather not follow and, therefore, do the […]

Read More

CREATING A CREATIVE BRIEF THAT INSPIRES CREATIVES

I’ve given consideration to the dictum that “marketers should write creative briefs with prose that inspires the agency creative team.” My answer was, and remains, Poppycock! In fact, if marketers can develop and write inspiring prose they should be on the creative side of the business. Instead, if we want the creative brief to inspire […]

Read More

CRITICAL MARKETING MISTAKES – OVERSTATING YOUR CAPABILITIES AND UNDERESTIMATING THE COMPETITION – PART 2

Poor marketing practices negate achievement of favorable business results and undermine the role of marketing. This article deals with two errors that go hand-in-hand, overstating your brand and organization’s capabilities and underestimating the competition. This is the second installment in a series dealing with how to avoid these errors.   Prepare for Failure Back in […]

Read More

WHY BRANDS AND COMPANIES FAIL – THE PARETO PRINCIPLE

“It is fine to celebrate success, but it is more important to heed the lessons of failure”.– Bill Gates   A dear friend, and former CMO, sent me a note, following my musing on Sears’ failure, regarding a fruitful interview conducted by WBEZ with a University of Chicago professor as to causes behind that failure. […]

Read More

HOW THE MIGHTY, AND YOUR BRAND, CAN FAIL

    Last week I mused about the closings of Treasure Island Foods and Dominick’s in the Chicago area. But a mighty giant of yore is seeking bankruptcy, Sears. This would have been unimaginable in its hey-day (it’s been around for 132-years surviving WW I & II, and the Great Depression) as it would be […]

Read More

Musings on Brand Decline and Failure

  My wife is saddened that Treasure Island Foods is shutting its doors on Friday, 12 October 2018. Treasure Island Foods, has been a staple in the Chicago area, owned and operated for 55-years by the Kamberos family.  Julia Child described Treasure Island Foods as “America’s most European supermarket”, but that was a long time […]

Read More

Critical Marketing Mistakes – Overstating Your Capabilities and Underestimating the Competition – Part 1

Marketing is losing its relevance. This results from failing to provide a clear line of sight in creating customers and driving business outcomes. Consequently, most corporations view marketing as a cost center as opposed to producer of results.   Poor marketing practices negate achievement of favorable business results and undermine the role of marketing. This […]

Read More

Are You a Half-Full or Half-Empty Marketing Manager?

The interview process can be quite trying. There are those interviewers whose questions are directed to find out what is wrong with the candidate. These are the half-empty managers. They have limited vision and poor managerial skills. Then there are those managers who want to find out what the candidate has going for her/him and […]

Read More

How Do You Want To Be Perceived?

Imagine for a moment that you are a candidate for a senior marketing position with another company. You submit your resume expecting that you’ll receive an invitation to interview. After all your credentials are impeccable. You’ve attended some the best schools, served as an officer in a marketing club or sorority/fraternity, graduated in the top […]

Read More