FAILURE TO LAUNCH (SUCCESSFULLY)

This article isn’t about failing to launch to the moon, the earth’s atmosphere, or your seat during an unproductive meeting. Instead, it’s about failing to launch new products successfully and establish leadership brands. Many of our clients have a business model that requires the successful launch of new products to fuel growth. The new products […]

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BARRIERS TO INNOVATION

Bill Weintraub, Professor at the University of Colorado, previously Chief Marketing Officer at Kellogg Company, Tropicana, and Coors Brewing Company, whom I hold as a and friend and advisor, emailed me regarding the previous issue of Marketing Matters: Get Crazy to Innovate. He asked, “Why do you believe some people are reluctant to innovate or take risks with new […]

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GET CRAZY TO INNOVATE

Many politicians and media pundits are characterizing a current nominee to a seat on the Federal Reserve Board of Governors as “crazy.” Her sin is challenging the conventional wisdom about productivity and how to increase it. I do not weigh in on whether she is correct in her theory or not but bringing into focus […]

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DO THE IMPOSSIBLE FIRST

I’m currently reading THE IMPOSSIBLE FIRST: From Fire to Ice—Crossing Antarctica Alone by Colin O’Brady. I learned about Mr. O’Brady from a podcast in which he appeared and told his story. He is a professional endurance athlete and adventurer. Mr. O’Brady is a four-time world record holder for things I would never consider tackling, such […]

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APPLE’S UNFAIR ADVANTAGE STRIKES AGAIN

“Bose is shutting down all of its US stores as retail makes a ‘dramatic shift to online shopping.’” – January 16, 2020 — businessinsider.com “Third-party estimates also suggest Apple’s wireless earbuds have had a very successful year. AirPods sales almost doubled in 2019 to $6 billion and are expected to generate $15 billion in revenue in 2020, […]

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WHAT IT TAKES TO BECOME A PERENNIAL WINNER

It’s in the record books. The Kansas City Chiefs are the LIV Super Bowl champions. They defeated the San Francisco Forty-Niners 31 – 20 in their inimitable come-from-behind way. KC scored 21-points in the final quarter to overcome a 10-point deficit. Kansas City, which had gone 50-years since their last Super Bowl win (IV), erupted […]

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WINNING MAKES A DIFFERENCE ON EVERYTHING

At the time of your reading my musing, the winner of Super Bowl LIV has been decided. The outcome has been determined. There’s first place, and there’s, well, I’ll let you fill in the blank. I refuse to use the word “loser,” because each team is a champion of its conference—one for the National and […]

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DON’T PURSUE EARLY ADOPTERS

It is perplexing that marketers launching new brands select “early adopters” as their target customers. This practice may be traced back to B-School, where we were taught that early adopters and new brands fit hand in glove. The conventional wisdom of eminence-based marketing organizations reinforces this notion. However, I’m not a proponent of pursuing early […]

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HOW TO JUDGE SUPER BOWL LIV ADS (OR, FOR THAT MATTER, ANY ADVERTISING)

Super Bowl LIV will kick-off on Sunday, 2 February, to decide the champion for the NFL’s 2019 season and 100thseason. It pits the Kansas City Chiefs against the San Francisco 49ers. The game promises to be exciting as these two teams are known for winning come-behind games in an aerial blitz powered by two sensational […]

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BEWARE OF EXPERTS AND BECOMING ONE

I believe I’ve always been somewhat skeptical of “so-called” experts. My placing the words “so-called” in quotes reflects my questioning their status of eminence. Think about it: when experts are called to proffer their conclusions in a court case, those for the prosecution and defense differ widely. In fact, they’re typically 180-degrees apart. It’s rather […]

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