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Creative Brief Development Navigator




All Navigators are highly customized to the client's special wants/needs.  A customized agenda will be provided upon your request for proposal.  We have provided a sample agenda of a Positioning Navigator.  It's illustrative of how we design and manage all Navigators.

Sample Agenda


  • Successful Branding
  • Positioning Overview
  • Positioning Snapshots
  • Key Learnings SWOT
  • Defining Target Group Needs
    • Target Group Profile Review
    • Defining the Target
  • Discovering the Customer Insight
  • Establishing the Perceptual Competitive Framework
  • Identifying the Benefit Proposition
    • Product Benefit
    • Higher Order Benefits
  • Developing Reason-Why Credibility
    • Reason-Why/Benefit Linkage
  • Review & Adapt Positionings
  • Review of Display Board
    • Identify Strategic Buckets and Strategies
  • Alternate Positioning ThoughtScapes
    • Positioning Matrices
  • Participants' Assessment Positioning Strategies
  • Next Steps



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Creating Brand Loyalty

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