WHO WE ARE

BDNI is managed by very senior, former client brand marketing managers, Richard Czerniawski and Mike Maloney, not advertising agency creatives or theoretical academicians. We serve marketers responsible for building brands, managing diverse disciplines and the creative development process. Richard has 45-years in marketing, having served every position and role in marketing management. Mike Maloney has nearly 40-years in marketing management, including extensive international experience. Both started in FMCG (Fast Moving Consumer Goods) with Procter & Gamble and met while at Coca-Cola USA, where Richard led marketing for all soft drink brands and hired Mike. They’ve been working together at BDNI for 25-years bringing the science and art of marketing to all their client engagements.

Additionally, Richard and Mike serve as coaches. This means that they help transport marketers and their organizations to a place they could not get on their own to improve the relevance of their work, boosting productivity and producing superior results. They don’t tell marketers “what” to think but share “how” to think so they might leverage their experiences and knowledge to create brand loyalty.

While their origin is FMCG they have been working within the health care sector (pharmaceutical and medical devices) for more than 20-years, throughout the world. They are thoroughly familiar with the market, legal and regulatory landscape. They appreciate and can address issues that client company marketers face. Also, they have served as inspirational brand ambassadors for clients in all of their work.

They have worked in more than 50-pharmaceutical and consumer categories, and about 20-medical device categories. Additionally, they have conducted positioning development and marketing training workshops in more than 50-cities outside of the U.S.

OUR LEADERS

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Richard Czerniawski

Founder
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+1 847-256-8820 or +1 847-312-8822

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Michael (Mike) Maloney

Managing Partner
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+1 512-657-2307

WHO WE WORK WITH

Consumer Client Categories

  • Confectionary
  • Coffee
  • Beer
  • Spirits
  • Bottled Water
  • Juices
  • Salty Snacks (Chips, Nuts, Pretzels)
  • Cookies
  • Home Care Products
  • Packaged Foods
  • Frozen Foods
  • Soups (Canned, Packaged)
  • Dairy Milk, Ice Cream, Yogurt)
  • Non-Dairy Alternatives Soy, Powdered)
  • Cough Cold
  • Nasal Sprays
  • Allergy Relief
  • Financial Services and Communications
  • Liners, Female Incontinence
  • Toilet Paper
  • Facial Tissues
  • Agricultural Products
  • Analgesics
  • Beauty Aids (Keri Lotion)
  • Shaving
  • Deodorants/Antiperspirants
  • Skin Care (Moisturizers, Acne, Facial Cleansers)
  • Baby Care
  • Antacids
  • Toothbrushes
  • Dental Floss
  • Mouthwash
  • Cosmetics
  • Shampoo
  • Hair Conditioner
  • Batteries
  • Insect Repellants
  • Pest Control
  • Migraine Relief
  • Public Utilities
  • Personal Insurance
  • Auto Insurance
  • Home Insurance
  • Xerography
  • Mustards
  • Ketchup
  • Spices
  • Packaged Sauces
  • Bottled Sauces
  • Cookware
  • Adult Incontinence Diapers
  • Paper Towels
  • Soft Drinks
  • Sports Beverages
  • Packaged Meats
  • Adhesive Bandages
  • First Aid Kits
  • Antiseptic Creams
  • Bath Care – Soaps
  • Tea
  • Dry Pasta
  • Vitamins
  • Herbal Supplements
  • Neutriceuticals
  • Fast Food
  • Pet Food
  • Artificial Sweeteners
  • Gum
  • Sanitary Care (Pads, Tampons, etc.)
  • Credit Cards
  • Lawn Care
  • Shower Gels
  • Sunscreens
  • Hair Loss & Regrowth Treatments
  • Glucose Monitors
  • Anti-Diarrheal
  • Constipation Relief
  • Smoking Cessation
  • Eye Relief Drops
  • Contact Lens
  • Contact Lens Solutions
  • Antihistamine Eye Drops
  • Lubricant Eye Drops
  • Insurance (Auto and Home)

Therapeutic Areas – Pharmaceuticals

  • Hypertension
  • Angina
  • Hyperlipidemia
  • Atherosclerosis
  • Coronary Artery Disease
  • Peripheral Vascular Disease
  • Deep Vain Thrombosis
  • Congestive Heart Failure
  • Myocardial infarction
  • Allergies
  • Asthma
  • Prostate Cancer
  • Breast Cancer
  • Multiple myeloma
  • Malignant melanoma
  • Acute Myeloid Leukemia AML
  • Acute Lymphoblastic Leukemia ALL
  • Mantle Cell Lymphoma
  • Hepatocellular Carcinoma
  • Thyroid Cancer
  • Colorectal Cancer
  • Non-Small Cell Lung Cancer
  • Kaposi’s Sarcoma
  • Glioblastoma
  • Colon Cancer
  • Head and Neck Cancer
  • HIV/AIDS
  • Upper Respiratory Infections
  • Lower respiratory Infections
  • Gastrointestinal infections
  • H-Pylori Infections
  • GERD
  • Gastroperesis
  • Ulcerative Colitis
  • Crohn’s Disease
  • Duodenal Ulcers
  • IBS
  • Endometriosis
  • Diabetes – Type 1
  • Diabetes – Type 2
  • Diabetic Foot Ulcers
  • Schizophrenia
  • Bipolar Disease
  • Psoriasis
  • Rheumatoid Arthritis
  • Osteoarthritis
  • Chronic Analgesia
  • Acute Analgesia
  • Systemic Lupus Erythematosus
  • Hemophilia A
  • Hemophilia A with Inhibitors
  • Hepatitis C
  • Cystic Fibrosis
  • Growth Hormone Deficiency
  • Anesthesia
  • ADHD
  • Glaucoma
  • Age-Related Macular Degeneration
  • Smoking Cessation
  • PID & SID
  • Migraine
  • Hyperosmolarity
  • Depression
  • Secondary Hyperparathyroidism
  • Anti-Coagulants

Therapeutic Areas – Medical Devices

  • Vitreoretinal Surgical Technology
  • Cataract Surgery Equipment
  • Wound Closures/Sutures/Staples
  • Endoscopic Surgical Instruments (Trocars/Sealers/Cutters/Clip Appliers)
  • Surgical Energy Devices
  • Bariatric Surgery – Gastric Banding
  • Gynecology Meshes/Barriers/Surgery Systems
  • Implantable Cardiac Defibrillators (ICD)
  • Cardiac Resychronization Therapy (CRT)
  • Bare-Metal Coronary Stents
  • Drug-Eluting Coronary Stents
  • Transcatheter Heart Valves
  • Fibroblast-Derived Dermal Substitute Wound Closures
  • Surgical Microscopes
  • Orthopedics (Artificial Joints)
  • Biosurgery
  • Catheters
  • MIVS
  • Micro-Stents for Glaucoma
  • Intraocular Lens

WHERE WE WORK

U.S. Locations

  • Ada, Michigan
  • Atlanta, Georgia
  • Austin, Texas
  • Baltimore, Maryland
  • Bentonville, Arkansas
  • Blue Bell, Pennsylvania
  • Boston, Massachusetts
  • Branchburg, New Jersey
  • Bridgewater, New Jersey
  • Broomfield, Colorado
  • Buffalo, New York
  • Chadds Ford, Pennsylvania
  • Charlotte, North Carolina
  • Chesterfield, Pennsylvania
  • Chicago, Illinois
  • Cincinnati, Ohio
  • Columbia, South Carolina
  • Columbus, Ohio
  • Costa Mesa, California
  • Dallas, Texas
  • Deerfield Beach, Florida
  • Denver, Colorado
  • Diamond Bar, California
  • Dover, Ohio
  • Durham, North Carolina
  • Evanston, Illinois
  • Evansville, Indiana
  • Florham Park, New Jersey
  • Fort Wayne, Indiana
  • Fort Worth, Texas
  • Ft Lauderdale, Florida
  • Ft Washington, Pennsylvania
  • Ft. Wayne, Indiana
  • Gaithersburg, Maryland
  • Golden, Colorado
  • Green Bay, Wisconsin
  • Hershey, Pennsylvania
  • Horsham, Pennsylvania
  • Indianapolis, Indiana
  • Jacksonville, Florida
  • Kansas City, Missouri
  • King of Prussia, Pennsylvania
  • Lincolnshire, Illinois
  • Los Angeles, California
  • Manhattan, New York
  • Marlborough, Massachusetts
  • Marysville, Ohio
  • Miami, Florida
  • Milpitas, California
  • Montchanin, Delaware
  • Naperville, Illinois
  • New Brunswick, New Jersey
  • New York, New York
  • Newport Beach, California
  • Notre Dame, Indiana
  • Nutley, New Jersey
  • Omaha, Nebraska
  • Pennington, New Jersey
  • Philadelphia ,Pennsylvania
  • Phoenix, Arizona
  • Plainsboro, New Jersey
  • Plano, Texas
  • Plymouth, Minnesota
  • Portsmouth, New Hampshire
  • Princeton, New Jersey
  • Purchase, New York
  • Racine, Wisconsin
  • Raritan, New Jersey
  • Raynham, Massachusetts
  • Redwood City, California
  • San Diego, California
  • San Francisco, California
  • Santa Clara, California
  • Santa Monica, California
  • Santa Rosa, California
  • Sarasota, Florida
  • Scottsdale, Arizona
  • St. Paul, Minnesota
  • St. Simon Island, Georgia
  • Stamford, Connecticut
  • Tampa, Florida
  • Thousand Oaks, California
  • Titusville, New Jersey
  • Wakefield, Minnesota
  • Warsaw, Indiana
  • Wayne, Pennsylvania
  • West Chester, Pennsylvania
  • White Plains, New York
  • Whitney, Texas
  • Wilmington, Delaware

 

International Locations

  • Adelaide, Australia
  • Amersfoort, Netherlands
  • Amsterdam, Netherlands
  • Athens, Greece
  • Auckland, New Zealand
  • Bangkok, Thailand
  • Barcelona, Spain
  • Beijing, China
  • Berkshire, England
  • Berlin, Germany
  • Binh Duong, Vietnam
  • Bradford, England
  • British Columbia, Canada
  • Brussels, Belgium
  • Bucharest, Romania
  • Budapest, Hungary
  • Buenos Aires, Argentina
  • Cambridge, England
  • Caracas, Venezuela
  • Copenhagen, Denmark
  • Crete, Greece
  • Cuernavaca, Mexico
  • Divonne, France
  • Dubai, United Arab Emirates
  • Dusseldorf, Germany
  • El Sato ,Mexico
  • Frankfurt, Germany
  • Geneva, Switzerland
  • Guadalajara, Mexico
  • Hamburg,  Germany
  • Ho Chi Minh, Vietnam
  • Hoenderloo, Netherlands
  • Hong Kong, China
  • Istanbul, Turkey
  • Jakarta, Indonesia
  • Kota Kinabalu, Malaysia
  • Kowloon-Hong Kong, China
  • Kuala Lumpur, Malaysia
  • Lagos, Nigeria
  • Phuket, Thailand
  • Lausanne, Switzerland
  • Leeds, England
  • London, England
  • Madrid, Spain
  • Maidenhead, England
  • Manchester, England
  • Melbourne, Australia
  • Meppel, Netherlands
  • Mexico City, Mexico
  • Milan, Italy
  • Mississauga, Ontario, Canada
  • Monterrey, Mexico
  • Moscow, Russia
  • Mumbai, India
  • Munich, Germany
  • Nyon, Switzerland
  • Paris, France
  • Pointe-Claire, Canada
  • Prague, Czech Republic
  • Puerto Rico
  • Osaka, Japan
  • Quarry Bay, Hong Kong
  • Quebec, Canada
  • Rome, Italy
  • Santa Fe Mexico
  • Santiago, Chile
  • Sao Paolo, Brazil
  • Seoul, Korea
  • Shanghai, China
  • Sidney, Australia
  • Singapore
  • Stockholm, Sweden
  • Taipei, Taiwan
  • Tokyo, Japan
  • Toronto, Canada
  • Vancouver, Canada
  • Vernier, Switzerland
  • Warsaw, Poland
  • Zurich, Switzerland

Location Map

View BDN International Client Locations in a full screen map

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