Thursday, April 16, 2009
WHO NEEDS TRAINING? WHO DOESN'T?
Ever wonder if you'd benefit from a little extra training? If you're being honest, you'd have to admit everyone could find value in that. Well, BDN International is offering a unique opportunity to hone your skill level. This is the same program the BDNI has conducted for well over a dozen years, across a wide variety of sectors -- through the world. It focuses on essential brand development processes including the Brand Positioning Strategy, Communication Strategy and Campaign Ideas ... among others. It also features work and practice on "coaching" the agency (or any resource group for that matter) to add-value to the creative product.
It will be conducted May 5-7 at the Hotel Orrington in Evanston, Illinois, just north of Chicago. As the name implies, the OPEN is available to all marketers, from any company, wishing to attend. Historically, our OPEN programs draw participants from diverse industries and companies.
This is a unique opportunity for managers to participate: 1) from companies that do not have sufficient number of personnel to have a company specific program of their own; 2) who wish to check-out this program prior to having one customized for their company; 3) from those companies that have already had BDNI conduct programs for them but have additional personnel who have not previously attended; and 4) anyone who wants to enhance his/her competencies in brand building, positioning and communications.
Participants' of this program consistently rate it as "extremely useful." This traces to the sharing of best practices, quality processes and productivity tools. Additionally, participants find the learning immediately applicable to building healthy brands.
We offer only one OPEN Brand Positioning & Marketing Communications program each year. Program availability is extremely limited so if you are interested, please register right away to ensure your participation. For more information please call Lori Vandervoort in our Central Division Offices, 800-255-9831 (620-431-0780) to email her at firstname.lastname@example.org.
Click here to hear Richard Czerniawski's thoughts on training.
Richard Czerniawski & Mike Maloney
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