Monday, September 8, 2014
WINNING IN THE AGE OF SAMENESS
As we pointed out in previous DISPATCHES’ articles we live in an “age of sameness.” Products in virtually every category work in the same way, do the same things and produce similar outcomes. So when it comes down to it (prospective) customers perceive products as commodities, and treat them as such (demanding and purchasing on favorable pricing). In this special video edition of DISPATCHES, Richard shares his thoughts regarding the importance of developing brands to provide the differentiation needed to win in this age of sameness. Click the link below to see the video …
Richard Czerniawski & Mike Maloney
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