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Home | WINNING IN THE AGE OF SAMENESS

 Monday, September 8, 2014

 

WINNING IN THE AGE OF SAMENESS

 

As we pointed out in previous DISPATCHES’ articles we live in an “age of sameness.” Products in virtually every category work in the same way, do the same things and produce similar outcomes. So when it comes down to it (prospective) customers perceive products as commodities, and treat them as such (demanding and purchasing on favorable pricing). In this special video edition of DISPATCHES, Richard shares his thoughts regarding the importance of developing brands to provide the differentiation needed to win in this age of sameness. Click the link below to see the video …

 

 vimeo.com/bdni/review/105377527/a9a8fbe80c
 

 

Richard Czerniawski & Mike Maloney


Richard Czerniawski


430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847


reply to Richard:

rdczerniawski@cs.com or

richardcz@bdn-intl.com

 

 

Mike Maloney


1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972


reply to Mike:

mikewmaloney@gmail.com or

mwm@bdn-intl.com

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