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Monday, September 10, 2012


What’s the “most important ‘P’ in marketing?”  It’s not product, nor is it pricing, place, of promotion.  Instead, it’s positioning, namely “Brand” Positioning.  It is critically important for marketers to get positioning right to transform mere products into brands that command a competitive advantage in the marketplace.  If not they will need to rely on marketing muscle, which few marketers seem to have (given ongoing budget cuts) or are inclined to us these days.


That’s why we are inviting you to participate in our 2-day Open Brand Power Positioning workshop scheduled for October 30-31 in the Chicago area (Specifically, Evanston).  To go to our special DISPATCHES podcast, “The Most Important ‘P’ in Marketing", click on the on the following link,


If, when you have listened to the podcast, you are interested in participating in the workshop, click here, or better yet call Lori Vandervoort at 800-255-9831.  Thanks for your interest and consideration.


Richard Czerniawski & Mike Maloney



Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847

reply to Richard: or



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972

reply to Mike: or

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