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Home | MARKETECT DIFFERENTIATION

Sunday, April 22, 2012

 

However you think of it, “Differentiate or Die,” or “Differentiate to Thrive,” the key is we need to differentiate our offering from competition if we are going to break out of this “age of sameness,” to drive customer preference and create brand loyalty. This week’s edition of DISPATCHES is a video on "Marketect Differentiation." Keep in mind it is not enough to merely be different but to offer our target-customers relevant and meaningful differentiation if we are to win them over to our brands. If you are interested in gaining assistance in finding ways to differentiate your brand please don’t hesitate to contact us.

 

To view the video please click on the link below. If you are viewing this in a pdf or hand-held version, it will be necessary to copy and paste the link into your address bar.

 


 

Richard Czerniawski & Mike Maloney


Richard Czerniawski


430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847


reply to Richard:

rdczerniawski@cs.com or

richardcz@bdn-intl.com

 

 

Mike Maloney


1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972


reply to Mike:

mikewmaloney@gmail.com or

mwm@bdn-intl.com

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