Sunday, April 22, 2012
However you think of it, “Differentiate or Die,” or “Differentiate to Thrive,” the key is we need to differentiate our offering from competition if we are going to break out of this “age of sameness,” to drive customer preference and create brand loyalty. This week’s edition of DISPATCHES is a video on "Marketect Differentiation." Keep in mind it is not enough to merely be different but to offer our target-customers relevant and meaningful differentiation if we are to win them over to our brands. If you are interested in gaining assistance in finding ways to differentiate your brand please don’t hesitate to contact us.
To view the video please click on the link below. If you are viewing this in a pdf or hand-held version, it will be necessary to copy and paste the link into your address bar.
Richard Czerniawski & Mike Maloney
© 2003 Brand Development Network (BDN) International. All rights reserved.