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Sunday, April 22, 2012


However you think of it, “Differentiate or Die,” or “Differentiate to Thrive,” the key is we need to differentiate our offering from competition if we are going to break out of this “age of sameness,” to drive customer preference and create brand loyalty. This week’s edition of DISPATCHES is a video on "Marketect Differentiation." Keep in mind it is not enough to merely be different but to offer our target-customers relevant and meaningful differentiation if we are to win them over to our brands. If you are interested in gaining assistance in finding ways to differentiate your brand please don’t hesitate to contact us.


To view the video please click on the link below. If you are viewing this in a pdf or hand-held version, it will be necessary to copy and paste the link into your address bar.



Richard Czerniawski & Mike Maloney

Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847

reply to Richard: or



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972

reply to Mike: or

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