Monday, September 12, 2016
In this sixth in a series of special video editions of DISPATCHES Richard Czerniawski introduces MBO Planning, "Brand Activation". This is a very specific customer objective. This is what activates marketing. You cannot have marketing accountability without marketing by objectives. This is the backbone for a performance driven organization.
To see the article in its entirety click on this link: http://eepurl.com/cfoFF1
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Richard Czerniawski & Mike Maloney
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