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  BDN Implementation Advantage


Brand Development Network Institute offers relevant and meaningful differences from other marketing consulting organizations.


  1. The focal point for our engagement is a 2-day “Navigator” workshop.We recognize the urgency of your situation. You needed it done yesterday. So, we do not undertake multi-month studies, which drain client company resources (both financial and personnel) and result in opportunity loses to the brand.
  1. Navigator workshops are directed at finding the “sweet spot.” This is the intersection of four vectors (the “whole” product, the target group, competitive marketplace dynamics, and a realistic assessment of company capabilities) that provide for the optimal strategies and initiatives. These must be integrated to realize the full potential of the brand.
  1. Each Navigator workshop is designed to elicit “intelligent collaboration” to tap into and crystallizes the “collective wisdom” of the team. Since no one person or discipline has complete knowledge of all four vectors, this “intelligent collaboration” helps ensure that strategies and initiatives are developed that consider and reflect the total picture.
  1. BDNI Managing Partners facilitate each Navigator workshop serving as player-coaches, providing insights borne of their successful experiences with some of the world’s most admired companies and best known brands.
  1. Given that the work sessions are only 2-days, filled with interesting and creative exercises that are proprietary to BDNI, it is easier to gain attention, focus and a collaborative effort from all team members.
  1. Because the outputs are the product of the client team, strategy and initiative solutions are practical and ready for implementation.


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