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Monday, May 9, 2016




In this fourth in a series of special video editions of DISPATCHES Richard Czerniawski shares his perspectives on Positioning as "The Alpha & Omega" of all that we do in marketing to transform mere compounds and products into "brands" that compel customer preference and unswerving loyalty.


Click here to see the video.


Richard Czerniawski & Mike Maloney

Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847

reply to Richard:



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.761.4038

reply to Mike:

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