Contact Us | User Login  
Program Competencies
Our Blog




Monday, June 20, 2016


If you wish to continue to receiving DISPATCHES, which we hope you do, it is essential that you re-subscribe as we are moving to a new platform on August 1, MailChimp, which will not recognize you from our current database. So, at the end of the article click where indicated to re-subscribe. Thanks for your continued interest.    





HAPPY FATHER’S DAY! Hope you Dads, and your Dads, had a wonderful day.


In this fifth in a series of special video editions of DISPATCHES Richard Czerniawski introduces the Brand Idea. This is the theme of the brand positioning strategy. It gets at the purpose or why of your brand. It not only anchors and informs development of the brand positioning strategy but also serves to provide the direction for creating relevant, meaningful differentiation versus competition.


Click here to see the video.

Richard Czerniawski & Mike Maloney



We hope you found this article informative and thought provoking. DISPATCHES will be moving to a new platform, MailChimp, on August 1.  In order to keep receiving DISPATCHES we need you to click on the link below and provide the required information to re-subscribe.  It should take you less than one-minute to complete in order to continue receiving insights on ways to make your marketing matter more.






Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820

reply to Richard:



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.761.4038             

reply to Mike:

© 2003 Brand Development Network (BDN) International. All rights reserved.

  Home | About Us | Contact Us | Site Map | Help

© 2007 Brand Development Network Inc. All Rights Reserved.
Site Web Master: Vincent Sevedge. Designed by
Call us: 800-255-9831
[Print Page]

Open 5-2008 BP&MCC Online Assessment