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Monday, June 20, 2016

 

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BAM BRAND IDEA

 

HAPPY FATHER’S DAY! Hope you Dads, and your Dads, had a wonderful day.

 

In this fifth in a series of special video editions of DISPATCHES Richard Czerniawski introduces the Brand Idea. This is the theme of the brand positioning strategy. It gets at the purpose or why of your brand. It not only anchors and informs development of the brand positioning strategy but also serves to provide the direction for creating relevant, meaningful differentiation versus competition.

 

Click here to see the video.
 

Richard Czerniawski & Mike Maloney

 

 

We hope you found this article informative and thought provoking. DISPATCHES will be moving to a new platform, MailChimp, on August 1.  In order to keep receiving DISPATCHES we need you to click on the link below and provide the required information to re-subscribe.  It should take you less than one-minute to complete in order to continue receiving insights on ways to make your marketing matter more.  

 

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Richard Czerniawski


430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820


reply to Richard:

richardcz@bdn-intl.com

 

 

Mike Maloney


1506 West 13th

Austin, Texas 78703

tel 512.761.4038             


reply to Mike:

mikewmaloney@gmail.com

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