Monday, June 20, 2016
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BAM BRAND IDEA
HAPPY FATHER’S DAY! Hope you Dads, and your Dads, had a wonderful day.
In this fifth in a series of special video editions of DISPATCHES Richard Czerniawski introduces the Brand Idea. This is the theme of the brand positioning strategy. It gets at the purpose or why of your brand. It not only anchors and informs development of the brand positioning strategy but also serves to provide the direction for creating relevant, meaningful differentiation versus competition.
Click here to see the video.
Richard Czerniawski & Mike Maloney
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