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Monday, January 11, 2016




If we are to avoid eventual brand failure we need to overcome active inertia and find ways to make our marketing matter more. No matter how well our brands are performing we must be active in making our marketing more productive.


This is a special video edition of DISPATCHES. It is the introduction to a feature presentation given by Richard Czerniawski to inspire, and imbue appreciation for what it takes to achieve, marketing excellence.  We will share the full presentation in installments in future issues of DISPATCHES.


Click here to go to video: 


Richard Czerniawski & Mike Maloney

Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847

reply to Richard: or



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972

reply to Mike: or

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