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Home | MORE INNOVATION - LESS RISK

Monday, April 8, 2013

 

MORE INNOVATION, LESS RISK

 

We’re pleased to share an article currently appearing in the Spring 2013 issue of MWORLD, The Journal of the American Management Association, which goes out to AMA members worldwide. The article is titled “More Innovation, Less Risk,” and was written by Richard Czerniawski, BDNI.

 

Richard poses a clear choice for all marketers and their organizations. Will we be turkeys with “More Innovation, More Risk,” turtles with “Less Innovation, More Risk,” or fly like eagles with “More Innovation, Less Risk?”

 

Click here to read the article in its entirety …

 

If you’d like to subscribe to MWORLD contact the AMA.


 

Richard Czerniawski & Mike Maloney


Richard Czerniawski


430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847


reply to Richard:

rdczerniawski@cs.com or

richardcz@bdn-intl.com

 

 

Mike Maloney


1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972


reply to Mike:

mikewmaloney@gmail.com or

mwm@bdn-intl.com

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