Monday, April 8, 2013
MORE INNOVATION, LESS RISK
We’re pleased to share an article currently appearing in the Spring 2013 issue of MWORLD, The Journal of the American Management Association, which goes out to AMA members worldwide. The article is titled “More Innovation, Less Risk,” and was written by Richard Czerniawski, BDNI.
Richard poses a clear choice for all marketers and their organizations. Will we be turkeys with “More Innovation, More Risk,” turtles with “Less Innovation, More Risk,” or fly like eagles with “More Innovation, Less Risk?”
Click here to read the article in its entirety …
If you’d like to subscribe to MWORLD contact the AMA.
Richard Czerniawski & Mike Maloney
© 2003 Brand Development Network (BDN) International. All rights reserved.