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 Monday, October 4, 2010





“It” is our new book, COMPETITIVE POSITIONING – Best Practices for Creating Brand Loyalty. We are proud to provide you with this advance announcement of the book’s availability, beginning today.




COMPETITIVE POSITIONING – Best Practices for Creating Brand Loyalty empowers insightful marketing professionals with proven principles, insights, a disciplined process, practical tools, and real-world examples, to help build brands that connect emotionally with the heart, and remain uppermost in their customers’ minds. This highly practical and immediately applicable book is grounded in the real-life marketing experiences of Richard Czerniawski and Mike Maloney, master brand builders, who have helped create and grow leading brands throughout the world.


We invite you to visit (Use your back arrow if you wish to return to DISPATCHES) for a look inside the book. You’ll find the: front and back cover (with the book’s Brand Positioning Strategy Statement), inside flaps, Table of Contents, Introduction, Chapter 1, full listing of Testimonials, and Special Videos, among other pertinent elements needed to make a decision whether to purchase this book.


Special Offer


While the book lists for $40.00 we are offering it to you, our clients and subscribers to DISPATCHES, for $30.00 (plus shipping and handling). We hope you will take advantage of this special offer and, more importantly, apply your learning from the book to help you build leadership brands that compel loyalty in this “age of sameness,” where products and services (regardless of the sector, category or country) are virtually indistinguishable.


Go ahead.  Take a peek.  Find out for yourself what Leo Kiely, Sergio Zyman, Roy Acosta, and other highly successful brand champions, are talking about.




Richard Czerniawski & Mike Maloney


Richard Czerniawski

430 Abbotsford Road

Kenilworth, Illinois 60043

tel 847.256.8820 fax 847.256.8847

reply to Richard: or



Mike Maloney

1506 West 13th

Austin, Texas 78703

tel 512.236.0971 fax 512.236.0972

reply to Mike: or

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